​​​​Devon McPherson ​

Pandora Media Inc.                                                          June 2017 - August 2017

    Inside Sales Intern                                                                                          Oakland, CA

Pandora Radio is a music streaming service that provides its platform to 88 million monthly listeners.

• ​Received professional training in digital sales at a high-tech company.

• Shadowed Account Executives through the 7 step sales process of : Outreach, Discovery Call, Proposal Review, and Closing adjustments.

• Sourced new contacts of clients through Sales Navigator for Outreach.

• Presented Media Pitch decks to the Managers and Mentors of the program. 

• Performed mock calls with managers.

• Prospected new business via LinkedIn, Key word searches, and competitor media channels.

• Generated Top 80 Market reports of where advertising dollars are spent in which channels as a prospecting tool to Account Executives.

• Learned new sales tools of older Salesforce and New Salesforce Lightning interface

• Created tutorial on how to generate Multi Market media reports within the Ad Tech industry.

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Le Grand Oak North America LLC                                     October 2016 - Present

 Social Media Marketing Manager                                                                     Lafayette, CA

Le Grand Oak North America is a French oak alternative supplier to the US and Canadian wine markets. We specialize in French oak barrels and alternative products for use in tank and barrel applications for fermentation through maturation.

• Built and maintain 10 Social Media accounts across two companies ( Le Grand French Oak & Left Coast Wine Packaging)

• Established Quarterly newsletter that is sent to all clients. 

• Integrated both companies media campaigns to 5 set platforms.

• Advertisement creation for industry publications.

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Heffernan Insurance Brokers                                           June 2016 - August 2016

    Benefits Administration Intern                                                                 San Francisco, CA

Heffernan Insurance Brokers are a Northern Californian based company ranked as the 20th largest independent insurance agency by the Insurance Journal Magazine.

• ​Built Marketing Excel Workbooks for existing Large Group Clients.

• Constructed Companies base Census for Carrier Quoting Engines.

• Performed Data Audits into the Brokerage Software.

• Built prospect lists for industry specific firms (Target Market).

• Outsourced Lead Generation Companies for New Business segment to Heffernan.

• Produced Competitive Rates sheets for Large Prospects.

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SMS Masterminds                                                         September 2015- May 2016      Inside Sales Associate​                                                                    San Luis Obispo, CA

SMS Masterminds is an integrated POS & customer loyalty program built to drive sales

•  Awarded Caller of the Month, Jan 2016.  Ranked #1 out of 30 Sales Associates.

• Cold Calling close ratio (HPA: .7).

• Making approximately 30-40 calls an hour.

• Was placed on the Performance Smart Appointment (PSA) team for elevated sales.

• Cold-Called Small to Medium Size businesses and closed business owners on seeing a Demo.

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Filice Insurance Agency                                               June 2015 - September 2016     Benefits Analysis Intern                                                                                                 Moraga, CA

Filice insurance is the number one independent brokerage in Northern California.

• Constructed informatory dashboards of expected costs vs. actuarial costs based on demographics for 10 large life companies.

• Executed large benchmarking project with 10 industry leaders from each specific market segment.

• Built prospecting list with over 500 mid-sized companies in different industries for new business.

• Collected and followed up on invoices and census’ from all large healthcare providers.

• Created federally mandated Affordable Care Act (ACA) sheets, to list company demographics.

• Facilitated Account Managers with running rates for client Benefit Summaries.

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Driveway Doctors                                                                  June 2015 - Present​

     Owner                                                                                                                              Danville, CA

Sealcoating and patching residential asphalt projects from small to large private driveways.

• Seal-coated and repaired driveways in Danville and Alamo neighborhoods

• Cold called prospective homeowners and put together competitive bid sheet including labor and material costs

• Created Marketing tools and advertised business in a local neighborhood social media site and generated several leads

McPherson Movers                                                          December 2013 - Present

     Owner                                                                                                                             Danville, CA   Executed and performed various moving operations from office spaces to small homes.                    ​

• Built and led team of strong co-workers to carry out efficient, effective, and timely moving jobs.

• Assisted with local moving of East Bay residence

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